By Katie Wheeler, Canton Resident
The world knows Chick-fil-A by the employees’ pleasant demeanor and “my pleasure” slogan. It makes sense that you might associate Chick-fil-A with kindness. Kevin Williams, though, a local franchise owner and entrepreneur, has taken Chick-fil-A’s infamous kindness to an irrational new level.
Irrational Kindness is a perspective changer and a passionate project for Kevin, never straying from mentioning the roots of the Irrational Kindness movement right here in Canton, Georgia.
Long before Kevin wrote Irrational Kindness, he made it a passion and priority to put kindness at the forefront of his business model. He says, “Kindness over Everything has always been the motto at our Canton stores.” This slogan was internally referred to as “irrational kindness,” hence the name of his book. The staff also wears sweatshirts encouraging, “Be Canton. Be Kind.”
Irrational Kindness stemmed initially from Kevin’s over-the-top commitment to “Coffee with Kevin,” a twenty-five-year tradition wherein he invites all newly hired team members to sit with him one-on-one. Kevin says, “I share principles that are important to me in life: the beauty of failure, persistence, how God created you original, and how wonderful you are the way He created you.” His goal with all new team members is to learn about their dreams and goals and help them reach those goals, even beyond their time with Chick-fil-A.